Reaching out to partners and influencers with shared values can be a cost-effective way of engaging with new audiences.
It has never been easier to locate communities of people with similar interests and influencers within those communities. Reaching an agreement that is of mutual benefit to your brand and the influencer is an obvious idea, but it is often set aside due to the time constraints and value attribution.
If you have a budget, we can manage an influencer campaign for you, using an online platform where we create a brief and invite thousands of micro-influencers to submit a
creative post with a fee attached.
Without a budget, we’ve found another way of reaching out quickly and effectively:
- Utilise social media to find super-targeted influencers
- Utilise automation platforms to reach out in a 1-1 manner
- Creation of a ‘ratecard’ which details all exchange opportunities & media value
- Exchange with partners and influencers
- Utilise social media tracking to report true value